How and Will the End of gambling sponsorship affect football economy?

Published on 06 June 2021

The ban on gambling sponsorship is closer and closer day by day. Thus, all the related clubs and other sports teams and organizers must make the first steps to adapt to the new rules.

A year ago Spain intoduced a new bill, which will ban any forms of gambling advertising via sports teams or events. Even more, it turned out after a short period of time, the UK Gambling Commission doesn’t support these forms of marketing moves from the wagering firms either. The consequence became that the betting companies started to loose their sports among for Premier League sponsors. In short, as time goes by, we must accept that gambling sponsorship won’t be an acceptable form of revenue increase in the football economy.

Partially, this is a huge loss both for the firms and clubs. On the other hand, with these strict law changes the authorities want to reduce the acknowledge of the gambling sector among minors. Just to show an example, Paul Pettigrew, who became famous as a footballer and as a gambler, told a story about a gambling prevention course with 15-year-old teens, when the group of children could list 13 different gambling companies

Therefore, the UK government’s consideration to ban gambling sponsorship in sports, and of course mostly in football can easily cause a serious sports-economic issue. Rick Parry, the chairman of the English Football League also spoke against the realization of the act. He told that without the evidence that these cooperations between the football clubs and the gambling firms are causing problem gambling it would be unreasonable to force these significant changes.

Wagering is the part of our culture just like football itself

On the other, the campaigners will never agree with these statements. Their biggest point is that betting sponsorship on football shirts normalizes gambling habits for children.